Managing Customers
Learn how to manage your organization's customers in Helm ADE, including creating, editing, and linking customers to projects.
Last updated: February 22, 2026Managing Customers
Helm ADE provides comprehensive customer management capabilities at the organization level. Customers can be linked to projects, associated with contacts, and tracked across your entire organization.
Overview
Customer management in Helm ADE enables you to:
- Track customers at the organization level
- Link customers to projects for project-scoped work
- Manage customer contacts for communication
- Maintain customer metadata including industry, website, and notes
Accessing Customer Management
From the Organization Settings
Required Permissions
| Action | Required Role |
|---|---|
| View customers | viewer or higher |
| Create customers | member or higher |
| Edit customers | member or higher |
| Delete customers | admin or higher |
Creating a Customer
Using the Customer Form
Customer Fields
| Field | Description | Required |
|---|---|---|
| Name | Display name for the customer | Yes |
| Industry | Business industry or vertical | No |
| Website | Customer website URL | No |
| Notes | Internal notes (not visible to customer) | No |
Editing a Customer
Managing Customer Contacts
Each customer can have multiple contacts associated with them. Contacts represent individuals at the customer organization.
Adding a Contact
Primary Contacts
Each customer can have one primary contact designated. The primary contact:
- Appears first in contact lists
- Is used as default for communications
- Shows with a badge indicator in the UI
Linking Customers to Projects
Customers can be associated with specific projects for project-scoped tracking.
From the Project Settings
From the Customer Detail
Unlinking a Customer
Searching and Filtering Customers
Search
Use the search bar at the top of the customer list to find customers by:
- Name
- Industry
- Notes content
Filters
Filter the customer list by:
- Industry - Show customers in a specific industry
- Has Projects - Show only customers linked to projects
- Created Date - Filter by when customers were added
Deleting a Customer
> ⚠️ Warning: Deleting a customer will also remove all associated contacts and project links. This action cannot be undone.
Best Practices
Organizing Customers
- Use consistent naming conventions for customer names
- Populate the industry field for filtering and reporting
- Keep notes updated with relevant context
Managing Contacts
- Always designate a primary contact for each customer
- Include role information to understand who to contact for what
- Keep email addresses current for communication integrations
Project Linking
- Link customers to projects early in the project lifecycle
- Review project links periodically to keep associations current
- Use project links to scope tickets and time tracking to customers
Troubleshooting
"Permission denied" when creating customers
You need at least member role in the organization to create customers. Contact your organization admin to upgrade your permissions.
Customer not appearing in project link dropdown
Only customers belonging to your organization appear in the dropdown. Ensure the customer was created in the correct organization context.
Contacts not syncing
Contact changes are saved immediately. If changes don't appear, refresh the page or check your network connection.
Related Topics
- Organization and Project Switching - Navigate between organizations
- Ticketing Integration - Link customers to support tickets